About Us

I—me—Lorraine Thompson started MarketCopywriter in 1994 to provide integrated marketing communications for you—marketers, creative directors, small business owners and fundraisers.

While many MarketCopywriter clients work in the New York tri-state area and Hudson Valley, I'm delighted to partner with marketers across the country and around the world.

My mission is to write copy that convinces your customers you'll answer their hopes, dreams and prayers (healthcare copywriting is one of my strengths.)

Then I watch you fulfill their expectations.

The thing is, I believe in you, your products and services. I couldn't write persuasive copy for you if I didn't think you were the real deal.

MarketCopywriter's history: how you benefit from my past theater career
Professional disclosure: I don't have an MBA in marketing. And I never took a single business or marketing class in college.

Before starting MarketCopywriter in 1994, I worked as a playwright, soap opera writer and actress in New York City. I still carry a frayed Actors' Equity card in my wallet.

Marketing copywriting is a lot like acting. WAIT, DON'T CLICK THE BACK BUTTON!!

It's true.

When I write copy, I imagine I'm speaking to your customer—really talking to someone who moves and breathes, feels, talks and questions.

It's a classic actor's sense-memory exercise.

I also managed a non-profit theater in New York City for ten years so I understand your non-profit organization (NPO)'s special challenges.

MarketCopywriter's growth: More strategic, creative thinkers on your marketing team
In 1994, MarketCopywriter's full service office included two laptops—because neither was reliable—and a dial-up connection on a single-line family phone. Corporate HQ was shared with three toddlers and a hyperactive boxer dog.

The patter of little feet is no longer heard around MarketCopywriter during business hours, and my obsessive need to nurture growing things now focuses 100% on you and your business. Deal with it.

MarketCopywriter is also Douglas Capozzalo—a Yale graduate, with an MBA in finance from New York University. Douglas helps me speak credibly to your financial services' customers and wrap my mind around your business plan.

 

 

 

Michele Micalizzi McCarthy is MarketCopywriter's expert in journalism and food, wine and travel writing. Michele has an MA in communications, an MAH in writing/English and was editor-in-chief of Primo Magazine and founding editor of MetroHouse Magazine.

 

 

When you need graphic design and printing we call on a select handful of professionals in the New York metro area and Hudson Valley to produce gorgeous, reasonably priced materials for you.

MarketCopywriter's goal: Great copy that builds your business
Find out more than you'll ever want to know about MarketCopywriter: Email me or call me today at 914-299-2569.

Can't commit yet to a conversation? I understand. Why not noodle around my portfolio and client list first?