Referral-generating SEO optimized web content

Client: The Children's Hospital at Montefiore (CHAM) Montefiore Medical Center, Bronx, New York

Go to CHAM’s Department of Rheumatology website

Marketing challenges: In the New York tri-state area, pediatric medical centers face brutal competition from top urban hospitals and private practice specialists. When The Children’s Hospital at Montefiore (CHAM) welcomed an internationally acclaimed pediatric clinician and researcher as chair of the Department of Pediatric Rheumatology, they needed integrated marketing materials to reach prospective patients and their physicians. Content had to balance empathetic, conversational tone with comprehensive coverage of CHAM’s services and research initiatives.

Copywriting solutions: For a departmental home page and four disease-specific landing pages, I welcomed visitors with warm, empathetic copy that addresses parents' fears and concerns first, then provides a wide range of CHAM's solutions along with information-rich internal and external links. Benefit-laden, search engine optimized copy aims to improve search engine rankings and convert users.

Like to see more writing samples? Go back to my portfolio.

Want to find out how great copy supports your marketing goals? Contact me.