Compare and contrast two fundraising copy samples.

Development officers and fundraisers: Want to move your donors to action? Stop forcing them into a one-way conversation about you. Instead focus copy on them—use words that speak to donors' needs, desires and concerns.

Which copy sample appeals to you?
As you read the two copy samples below, ask yourself if you feel more drawn to the sample that focuses on you (your organization)—or the sample that focuses on your donor.

Organization-focused copy

Help us help Nicaragua's poorest.

At Connecticut Quest for Peace (CT Quest), our unique humanitarian aid program recycles donated items—clothes, toys, tools, office equipment and household articles—and delivers them to needy families in Nicaragua. Won't you lend a hand?

We've delivered over $8 million in aid—one truckload at a time.

Since 1987, CT Quest has collected used items from donors across the New York tri-state area. After packing donations in cargo containers, we truck them to Nicaragua where the items are distributed to our community-based partners. Each truckload of donated goods is valued at over $160,000. Over the last 20 years, CT Quest has given more than $8 million worth of donated goods to poor Nicaraguan families.

Make a difference in a needy child's life: Donate today.

CT Quest gladly accepts donations of most used items. Donations may be dropped at two convenient Connecticut locations. We pack and ship the donated items twice a year. Learn more about how you can help CT Quest save money and time by helping us load cargo containers on our shipping days.

Donor-focused copy

Clean out your closet—and help Nicaragua's poorest.

If you're like most Americans, your garage, cupboards and closets overflow with unused clothes, toys, tools, office equipment and household items. Now you can get rid of your junk and get a generous tax-deduction—while helping some of the planet's poorest people.

Donate your unneeded items to Connecticut Quest for Peace (CT Quest) today.

Your throwaways are worth millions to needy people.

Since 1987, CT Quest has collected donations from tri-state neighbors like you, packed dozens of cargo containers and trucked hundreds of thousands of dollars worth of humanitarian aid to Nicaragua. With each truckload of donated goods valued at over $160,000, your donations have given needy Nicaraguans more than $8 million worth of goods over the last 20 years.

Your donation links you directly to your Nicaraguan neighbors.

Unlike some charities where giving is indirect, CT Quest's humanitarian cargo aid lets you deliver your gift from your own hands to needy Nicaraguan families. You can drop off donations at two convenient Connecticut locations.

Want a more intense hands-on volunteer experience? Join us as we pack Nicaragua-bound trucks filled with your donations: Get details about our twice-annual packing days.

Want to learn more about persuasive writing? Take a look at eight elements of effective marketing copy.

Like to know about other non-profit organizations that work with MarketCopywriter? Browse my client list.