Publicity-generating press releases for food and beverage industry marketing reports
Client: FIND/SVP-Guideline
Download Market for Dairy-based Beverages press release PDF
Download Market for Healthy Snacks press release PDF
Marketing challenges: FIND SVP—now Guideline—and Packaged Facts are global leaders in market research for the food, beverage, consumer packaged goods, and demographic sectors. FIND/SVP-Packaged Facts popular off-the-shelf reports target food and beverage marketers and business owners whose buying decisions sometimes pivot on favorable press mention. To garner media attention for their market reports, FIND/SVP needed press releases to engage editors—legendary for their ability to sniff-out and discard self-serving hype.
Copywriting solutions: To craft press releases that get editorial attention—MarketCopywriter's press materials have led to mention in The New York Times and industry publications—I scrutinized FIND/SVP's reports for editor-pleasing, newsworthy information. For press release copy I use a straightforward, journalistic style. Newsy headlines draw readers into lead paragraphs that summarize the report's key findings—a courtesy appreciated by busy editors who sometimes drop-in good lead copy for a quick fill-in story.
Like to see more writing samples?
Go back to my portfolio or browse a list of 40 direct mail/press release packages I wrote for FIND/SVP, Packaged Facts and Kalorama.
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