Sales-driving direct mail packages for food and beverage marketing reports
Clients: FIND/SVP-Guideline
Download Market for Healthy Snacks direct mail PDF
Download Market for Dairy-based Beverages direct mail PDF
Marketing challenges: FIND/SVP—now Guideline—and Packaged Facts are global leaders in market research for the food and beverage, consumer packaged goods, and demographic industries. Their popular off-the-shelf reports target food/beverage industry marketers and business owners—discerning B2B customers who dislike and distrust overblown, superlative-strewn sales copy. The reports' pricing can be an obstacle for some customers who may need support through a longer sales cycle.
Copywriting solutions: For these four-page food and beverage direct mail packages I used a long copy marketorial format. Targeted heads grab attention and draw readers into body copy that touches on food and beverage marketers' pain points. To assure value for the reports' pricing, I packed the "front page" with useful, relevant information. Page two provides substance-hungry readers with more hard data: When available I used charts, graphs, the report's complete table-of-contents, list of exhibits, pricing and contact information to make this package especially appealing to its business-savvy readers.
Like to see more writing samples?
Go back to my portfolio or browse a list of 40 direct mail/press release packages I wrote for FIND/SVP, Packaged Facts and Kalorama.
Want to find out how great copy supports your marketing goals?
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