Publicity-generating press releases for pharmaceutical marketing reports

Client: FIND/SVP-Guideline

Download FIND/SVP Psychotropic Drug Press Release PDF

Marketing challenges: FIND/SVP—now Guideline—is the nation's only single-source provider of customized business research and analysis. FIND/SVP's popular off-the-shelf reports target pharmaceutical marketers and business owners whose buying decisions sometimes pivot on favorable press mention. To garner media attention for their market reports, FIND/SVP needed press releases to engage editors—legendary for their ability to sniff-out and discard self-serving hype.

Copywriting solutions: To craft press releases that get editorial attention—MarketCopywriter's press materials have led to mention in the The New York Times and industry publications—I scrutinized FIND/SVP's reports for editor-pleasing, newsworthy information. For press release copy I use a straightforward, journalistic style. Newsy headlines draw readers into lead paragraphs that summarize the report's key findings—a courtesy appreciated by busy editors who sometimes drop-in good lead copy for a quick fill-in story.

Like to see more writing samples? Go back to my portfolio or browse a list of 40 direct mail/press release packages I wrote for FIND/SVP, Packaged Facts and Kalorama.

Want to find out how great copy supports your marketing goals? Contact me.