Sales-driving direct mail package for pharmaceutical marketing reports
Client: FIND/SVP-Guideline
Download FIND/SVP Genitourological Pharmaceuticals direct mail PDF
Download FIND/SVP Psychotropic Drugs direct mail PDF
Marketing challenges: FIND/SVP—now Guideline—is the nation's only single-source provider of customized business research and analysis. Their popular off-the-shelf reports target pharma industry marketers and business owners—discerning B2B customers who dislike and distrust overblown, superlative-strewn sales copy. The reports' pricing can be an obstacle for some customers who may need support through a longer sales cycle.
Copywriting solutions: For these four-page pharma direct mail packages I used a long copy marketorial format. Targeted heads grab attention and draw readers into body copy that touches on medical marketers' pain points. To assure value for the reports' pricing, I packed the "front page" with useful, relevant information. Page two provides substance-hungry readers with more hard data: When available I used charts, graphs, the report's complete table-of-contents, list of exhibits, pricing and contact information to make this package especially appealing to its scientifically sophisticated readers.
Like to see more writing samples?
Go back to my portfolio or browse a list of 40 direct mail/press release packages I wrote for FIND/SVP, Packaged Facts and Kalorama.
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