Profile-enhancing test print ads for Italian food and wine producers

Client: MarketCopywriter

Download ITC Made in Italy print ad 1 PDF

Download ITC Made in Italy print ad 2 PDF

Marketing challenges: Italian food and wine producers are increasingly ripped off by global competitors who imitate their products, packaging and claims. To help American consumers discern and purchase authentic foods and wines made in Italy, consistent integrated marketing tools are needed.

Copywriting solutions: MarketCopywriter crafted two print ads to pitch to the director of the Italian Trade Commission (ITC) for ITC’s "Made in Italy" campaign. The ads make a light-hearted appeal to U.S. consumers' discriminating taste, suggest unique benefits of Italy-made products and differentiate premier imports from imitators. 

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