Sales-boosting catalog copy

Client: Lillian Vernon

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Marketing challenges: Facing competition from both brick and mortar retailers and e-commerce, catalogers need short copy that grabs attention immediately, persuades customers to buy now—and convinces shoppers to hold onto catalogs for future needs. Along with premier branding and private label products, Lillian Vernon depends on rich, glossy photos and chatty, familiar copy to drive sales. Complete feature and spec information and succinct copy are also imperatives.

Copywriting solutions: Since this iconic American catalog’s branding is inseparable from its legendary founder, I crafted copy to speak consistently in her distinctive, helpful voice. After packing copy blocks with multiple benefits, features and specs, I edited each block to 40 words or less.

Like to see more writing samples? Go back to my portfolio.

Want action-driving copy that helps you build your business? Contact me.