Relationship-building web content

Client: The Masters School, Dobbs Ferry, New York

Go to The Masters School website

Marketing challenges: When this historic formerly all-girls school went co-ed and dramatically improved facilities and curriculum, a number of re-branding initiatives followed. To enhance image and increase admissions, the school needed welcoming, reassuring communications targeted to parents of American and international day and boarding students.

Copywriting solutions: Using a conversational tone, web content delivers warm, inclusive messaging aimed to bridge language and social barriers. Links and informational pages let visitors virtually tour the school and move parents to action—to apply for admission, volunteer, donate, attend events, or call for more information.

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