Publicity-generating press release

Client: Mercy Center, Bronx, New York

Download Mercy Center press release PDF

Marketing challenges: A community center in one of the nation's poorest congressional districts needed media attention to raise profile and increase attendance at a fundraising event.

Copywriting solutions: To pique editorial interest I used a newsworthy head that touted the organization's 'extreme volunteers.' Peppered with sourced Labor Department statistics and quotes from volunteers, copy painted a compelling portrait of this community center, its services and extraordinary volunteers. Content included an open invitation to the fundraiser and complete contact information.

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