Image-enhancing content and product descriptions for start-up real estate/lifestyle magazine

Client: MetroHouse

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Marketing challenges: With a sister magazine that targets a more geographically remote readership, MetroHouse needed appealing content for sophisticated, affluent New York suburban readers.

Copywriting solutions: As MetroHouse editor-in-chief, Michele developed, wrote, edited and managed content on architecture, home products and services to help expand readership and increase advertising revenue.

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