Profile-raising, ad-boosting journalistic content for start-up real estate/lifestyle magazine

Client: MetroHouse

Download MetroHouse Stationmaster House feature PDF

Download MetroHouse Tree House feature PDF

Marketing challenges: With a sister magazine that targets a more geographically remote readership, this new publication needed appealing content for sophisticated, affluent New York suburban readers.

Copywriting solutions: As MetroHouse editor, Michele developed, wrote, edited and managed content on architecture, home products and renovation services to help expand readership and increase advertising revenue.

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