Executive motivational speech for pharma launch

Client: Oasis Communications for Novartis

Download Novartis speech PDF

Marketing challenges: For the launch of its new eczema medication, Elidel, Novartis needed an executive speech to inform, educate and motivate the pharma giant's national sales team. Sandwiched between speeches, exhibits and entertainment during a three-day, $5 million launch, the speech had to credibly connect and relay key product and competitive information to its distracted audience.

Copywriting solutions: After thoroughly researching Elidel, its competitor products and targeted customers—pediatricians and primary care physicians—I created upbeat copy that touched on sales reps' pain points. Reps came away with crucial, distilled information and confidence to detail physician-customers.

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