Travel feature articles that enhance and re-position lifestyle magazine

Client: Primo Magazine

Download Primo Ferragosto feature PDF

Download Primo Italy's Regional Festivals feature PDF

Marketing challenges: With a reader base largely made up of older Italian-Americans, Primo's publisher sought to expand readership, subscriptions and ad sales with content appealing to younger, upmarket travel, food and lifestyle readers.

Copywriting solutions: As Primo's editor, Michele selected, managed and created content to replace nostalgia-heavy copy with fresh pieces that expanded readership, subscriptions and ad sales dramatically. As a contributing editor, Lorraine pitched, researched and wrote cover stories and feature articles on Italian cars, art, travel, food, fashion and celebrities.

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