Relationship-enhancing feature article for medical school alumni/ae magazine

Client: Columbia College of Physicians and Surgeons-P&S Journal

Download to-physician feature article PDF

Marketing challenges: Content written for P&S Journal needs to inform, engage and stimulate a discriminating audience of alumni, faculty, students and supporters of Columbia College of Physicians and Surgeons.

Copywriting solutions: The key to keeping P&S Journal's audience interested and invested in the College is providing the latest coverage of campus/curriculum events and reportage of hot medical issues that shape next-generation physicians and the greater medical community. For this 2,000-word feature, MarketCopywriter interviewed and quoted a variety of medical experts to deliver breaking news of Columbia College of Physicians and Surgeons' curriculum changes that will dramatically change medical students' educations.

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