Sales-boosting catalog copy

Client: Whatever Works

Download Whatever Works PDF

Marketing challenges: This home and garden catalog client faces competition from catalogers and traditional retailers who sell similar or duplicate products. Whatever Works also offers pest-, insect- and wildlife-control products that require tact and sensitivity to environmental and animal rights issues.

Copywriting solutions: Whatever Works sets itself apart with a distinctive copy voice. The catalog’s owner enjoys re-writing heads to create the company’s signature "wacky, off-the-the-wall" tone. I balanced this upbeat, humorous voice with copy that positions products and delineates their multiple features and benefits. Whenever possible, sensitive issues are addressed head-on with copy that assures safety and humanitarianism.

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